Overview

Ant Creatives is an IT services company whose core services include product design, web development, app development, and web hosting, among others.

This is one of the projects I worked on as an intern. I was responsible for designing the entire Ant Creatives website, which had to include multiple pages encompassing six services. Additionally, I was tasked with creating portfolio, about us, blog, and career pages as part of this project.

<aside> ❓ These are the screenshots of the previous website, which had major design problems, including a messy layout, poor user engagement, and difficult navigation. It was not visually appealing or attention-catching.

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Goals 📌

<aside> 🔥 The task of creating a visually appealing website with user-friendly navigation to attract more clients was assigned. It was ensured that the redesigned website aligned with the brand's identity and guidelines.

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• Study competitor’s websites for design, content, and usability insights.
• Craft user flow to enhance navigation and experience.
• Enhance website's look, feel, and page structure.

Competitive Analysis

I conducted a comprehensive analysis of comparable products offering similar services. I meticulously reviewed their websites, paying close attention to aspects such as navigation, content quality, user interface, and overall user experience.

Information Architecture

Wireframe

Before diving into the design phase, wireframe sketches for all the pages were quickly drawn.