<aside> 📄 During my UX design internship at Cautilya Capital, I was asked to design their product website Cautilya Wealth (the website offers financial services, such as tax and insurance planning), aimed at generating more leads by providing users with easy-to-use navigation.
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Cautilya Capital is a fintech company focused on helping individuals and families achieve financial security. It is an independent financial advisory firm dedicated to personalized service and uncompromising integrity.
Throughout the design process, I collaborated closely with my team members to understand the project's goals and incorporate their feedback into the design.
<aside> ⚠️ Many people struggle to manage their finances due to busy schedules or a lack of financial knowledge. They need a trustworthy professional who can solve their money-related problems and manage their finances, allowing them to enjoy life without worrying about financial security.
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The previous website had this problem with the UI -
I did an analysis of similar finance-related websites to gain insight into their UI design and user flow. This product caters to both busy individuals and those with limited financial knowledge, it was essential to ensure that the design was user-friendly and aligned with the business needs. After analyzing several websites, I discovered that a minimalistic design approach would be the best fit for this website, making it easier for users to understand the product and take action.
Initial brainstorming and ideas, Arranging everything in one place.
After gathering information, I created the initial site flow.